Lead Capture Pages – Let's Get Personal
First things first. A lead capture page is a one page website that informs your visitor about your offer and basically gives them just two options: give their name and contact email details, or leave. Your chances of keeping a visitor interested and wanting to find out more information will be massively increased if your lead capture page is personal.
You must have seen them. Those replicated company lead capture pages that are exactly the same as the last Joe Blog’s page offering the same service or business opportunity. I don’t know about you, but when I see these all I think to myself is “boring”. I might stay for a couple of seconds out of curiosity but then I leave, every time.
This follows the same principle as attraction marketing and getting your visitor and potential customer to know, like and trust you. YOU have to be there on your lead capture page. We all want to know who we are dealing with, not just be informed about the company or business opportunity.
Now I know you might be thinking that a company will probably have a lot more resources at their disposal to invest in producing a flashy video or neat graphics on their squeeze page (opt-in page, doorway page – just another term for lead capture page). How are you supposed to compete with that?
Well I have used both. I found that a personalised lead capture page brings in a lot more subscribers than a company produced site. Every other person marketing the same opportunity as you using a company page might have a flashy site but at the end of the day, they just blend in. There is nothing unique about them. Nothing for your visitor to relate to.
So make your own lead capture page personal. This is easy. Even if you know nothing about creating websites (use Weebly). You will need your own autoresponder service to generate an opt-in form (I use Aweber) and a video of yourself telling YOUR story (embed a YouTube video). Get people to know who you are and where you are coming from. Then they will trust you.
People will not relate to a company but they will relate to you. When you are just starting out, you may lack the confidence and belief in yourself. Do not get bogged down with negative thoughts and think they will not leave their details. Your confidence will grow and you can always change your video at anytime, as well as the copy that you use. But it is yours.
Which brings me to the most important point here. Not all, but some opportunities out there will give you a company lead capture page to promote and collect the leads for you. This is a huge mistake – they will not be your leads, they will be the companies. Think about it. What happens if that company folds or you simply choose to start marketing a different product or opportunity. If you are marketing a lead capture page and collecting leads, you want those leads to be yours, period.
Ed Hodgson is a successful internet marketer and online income coach. Find out how you can work with him to build your own automated online business at www.ExtraIncome2Freedom.com and see how to create a personalised lead capture page that works.
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