Top 7 Social Media Metrics To Monitor
Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI of a business. We have put together a list of 7 top metrics a business should monitor:
1. Visitors and Sources of Traffic.
A business should track down the traffic and observe its breakdown over time in terms of sources and referrals sent by members of its social networks. The number of visitors is of great importance, especially unique vs returning visitors. You can analyse through metrics such as: unique individual or browser which has accessed your site, cost per unique visitor and total cost of the placement divided by the number of unique visitors. For returning visitors, an analysis of the average number of times he returns to a site, the interaction rate, the time spent and the elapsed time between the initial visit and the last user activity associated with that visit is required.
2. Level of Engagement &
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